“Rachel has been an invaluable partner in the repositioning of the TOAST brand. She has been instrumental in supporting me and the leadership team in developing and bringing to life the strategic brand proposition and positioning, a crucial platform for growth. At every touch point I can trust that she is adding value through the quality of discussions she will prompt, the leverage of over 25 years brand experience coupled with a thorough understanding for the need of nimbleness in today’s fast paced omni channel global market, through the quality of her thinking and through her deep rooted commercial acumen. The results have exceeded my expectations.”

“Having previously experienced great success working with Rachel on a similar project, she was an immediate, logical choice to support Hotter.
To help the business achieve key objectives within its 3-year strategy, Rachel supported the wider leadership team in the development of a commercially driven, strategic brand framework that led to the repositioning of the brand. Guiding and substantiating key strategic changes she achieved a measurable shift in brand perception and delivery of key strategic goals.
An expert in her field Rachel’s insightful commercial approach, extensive experience and professionalism immediately impresses.”

“Having previously worked successfully with Blue Tang Marketing, they were the obvious choice for a strategic brand project with Jabra. Rachel has made a huge impact, successfully developing an entirely new brand framework which has been adopted by the whole group. With her support we have developed, articulated and embedded a new direction for the brand which is already starting to have both a positive brand and commercial impact. For any projects in the future Blue Tang Marketing would always be my first call. ”

“Rachel has been instrumental in the brand repositioning of HollandGreen from which we have subsequently flourished.
She elegantly led the strategic analysis of our brand together with that of our direct and future competitors. This fed into a strategic brand framework that translated into a new brand positioning guiding the development of our marketing strategy and activity plan. The “grounding” of the strategic piece into real-world practical solutions adds context and confidence to the work and results she delivers. Overall the investment we have made in Blue Tang Marketing and the considered insight that Rachel delivered has transformed HollandGreen. ”

“Blue Tang Marketing worked with me at Wyevale in a fast paced, rigorous private equity turnaround. Rachel is a consummate professional, with fantastic breadth of skill and experience in all aspects of marketing - from commercially-minded communications planning and execution to new brand, service/experience and product proposition development. She brings a rare combination of calm, can-do and positive drive to a team and is extremely adept at judging what is required and adapting her style and focus accordingly. I wouldn’t hesitate to recommend Blue Tang Marketing and hope to work with them again soon. ”

“Blue Tang Marketing’s intelligence and truly collaborative style was invaluable in our brand articulation process. Their process and the resulting output has made our branding stronger and sharper.”